The judges of a contest consisting of fifty two reputable Russian auto experts had evaluated all new or significantly updated models that appeared in the market in 2017 (totally 73 cars) since November, 2017 on five main criteria – price-quality ratio, design, technical innovations, comfort and practicality. The award for LADA Vesta SW and LADA Vesta SW Cross was handed over to LADA chief designer Steve Mattin, who guided the development of the bright and memorable style of new models.
LADA`s PR Department shared the victory with Skoda in the category “The best PR Department of the car maker”. This is a special nomination for competence and effective communication.
It is to recap that the LADA Vesta sedan got the “TOP-5 Cars” award in the Compact city car segment two years ago. It has been sold more than 170 K LADA Vesta cars since then; LADA Vesta SW and LADA Vesta SW Cross and bi-fuel LADA Vesta CNG entered this family.
The AVTOVAZ Group is part of the Alliance Renault-Nissan-Mitsubishi and produces cars under 4 brands in full cycle: LADA, Renault, Nissan, Datsun. Production facilities of the Group are located in Togliatti – PJSC AVTOVAZ and in Izhevsk – LLC LADA Izhevsk.
Today the Brand is presented by 22 models in the B, B+, SUV and LCV segments that are grouped in 7 families: Vesta, XRAY, Largus, Granta, Kalina, Priora and 4×4. The Brand occupies 20% share of the Russian passenger car market. The official dealership network of LADA is the largest in Russia – over 300 dealerships.