In the summer of 2017 Aeroflot announced a competition to design an aircraft livery. Members of the public were given the opportunity to create their own livery design and upload it to the contest website.
The next step was online voting, which narrowed the field to 10 finalists. Then the winner was chosen from amongst the finalists by an expert jury that included members of Aeroflot’s Management Board.
Ekaterina Lesik took first place in the competition with a white and blue design in stylized traditional Russian patterns.