Buenos Aires, December 2017.- Aerolineas Argentinas together with BBDO launched its most important campaign of the year, called “Baptism”, as a celebration of connectivity.
The ad, filmed at Ezeiza airport, seeks to recreate with a tone of humor and everyday scenes, situations that arise every time a new route is opened, a new aircraft starts operating or when frequencies are added, synthesized in the idea of baptism.
Baptism is a tradition within the industry that marks that when an aircraft starts operating or a new route is opened, streams of water sprayed by fire trucks “baptize” the new aircraft, creating an arch of water, which is a symbol of celebration and good omens
“The campaign highlights all the advantages of a more connected country, emphasizing what this means for all Argentines. Arriving to have dinner with your family after a business lunch in another province or simply traveling for the first time are just some of the situations that are celebrated and that are now possible thanks to the Cordoba Hub, new routes and greater flight frequencies” , commented Nicolás Fernández, Marketing Manager of Aerolineas Argentinas.
The ad also crowns a year of very positive results for the flag carrier, after experiencing strong growth so far this year, with a 13% increase in passengers carried compared to 2016 and 20%, versus 2015. The company also opened 38 new routes in 22 months, making a vital contribution to federal connectivity and with a strong focus on routes between provinces without passing through Buenos Aires. Aerolíneas and Austral added 8 new aircraft to its fleet in 2017, including the new Boeing 737 MAX, one of the most efficient, reliable and modern aircraft, launched to the market this year, making Aerolineas Group the first airline in Latin America to operate this plane.
Fact sheet of the ad:
Advertiser: Aerolíneas Argentinas
Product: Aerolineas Argentinas
Agency: BBDO Argentina
Executive Creative Director: Ramiro Rodríguez Cohen
Creative directors: Juan Ure, Juan Pablo Curioni
Copywriter: Sergio Río León
Art director: Leandro Bertoia
Agency producer: Patricia Abelenda
Brand leader: Nicolás Trovarelli
Account Executive: Victoria Clucellas
Account assistant: Melina Santuccio
Production House: Agosto
Director: Diego + Florián Charriere
Executive producer: Luli Krämer
Production Company: Chula D ‘Amico