New Brand Ambassador Program to grant Sentient Jet Cardholders VIP access to exclusive Cardholder-only culinary events with Flay and preferred reservations across Flay properties, among other special perks

Sentient Jet, a Directional Aviation company, today announces award-winning chef Bobby Flay as its inaugural Brand Ambassador. As part of the partnership, Flay will co-host exclusive VIP events for Sentient Jet Cardholders, as well as offer preferred reservations at his restaurants, among other unique new perks. Flay is the first of Sentient Jet’s Brand Ambassadors to be announced. In the coming months, Sentient Jet will continue to partner strategically with renowned talents across the lifestyle and entertainment space to bring additional exclusive experiences to Cardholders.

“We pride ourselves on offering our Cardholders truly unique experiences that resonate with their interests. As one of the most recognized names in the culinary world and someone with whom we’ve been fortunate to have a longtime relationship, Bobby Flay is a natural fit to be our first Brand Ambassador,” said Andrew Collins, president and CEO of Sentient Jet. “Through our partnership with Bobby and other Brand Ambassadors, we will elevate the Cardholder experience even further through exclusive access to events, restaurants, and destinations that speak to our Cardholders’ passions.”

Going forward, Flay will also work with Sentient Jet to create one-of-a-kind culinary experiences for Sentient’s clients at some of the world’s most renowned horseracing events including the Breeders’ Cup World Championships and Kentucky Derby, of which Sentient is a sponsor. Like Sentient Jet, which also sponsors Fasig-Tipton, Flay has been a longtime presence in the horseracing community as a horse owner and Breeders’ Cup Board Member.

“Over and beyond its commitment to the ultimate in service and convenience, Sentient Jet has established a distinguished reputation for offering its Cardholders unparalleled access to VIP events and experiences in sports, travel, and entertainment,” said Bobby Flay. “I look forward to working with Sentient to develop truly unique programming to expand their offerings to Cardholders in the culinary realm.”

Flay’s acclaimed restaurants include Bar Americain, Bobby Flay Steak, Bobby’s Burger Palace, Gato, and Mesa Grill. In addition to exclusive culinary events available only to Sentient Jet Cardholders, new benefits related to Flay’s restaurants will be added to the Sentient Jet Benefits Guide, which offers perks such as complimentary nights at renowned hotels including The Peninsula Hotels in New York and Chicago and The Little Nell in Aspen, as well as retail offerings at Saks Fifth Avenue, Brioni, and Baccarat.

Sentient Jet offers its 25-Hour Jet Card in four jet-size options, allowing clients to purchase flight time on Light, Mid, Super-Mid and Heavy aircraft as well as in two age classes (Preferred and Select). Sentient Jet Cardholders receive a rare combination of industry leading service at a tremendous value, complete with a one-year lock on all-inclusive hourly rates, with the added bonus of 15% discounts on hourly pricing for qualifying round-trip travel. Through Sentient’s recently launched mobile app, Sentient Jet Cardholders can now also book private jet travel on-demand, as well as receive flight details, immediate assistance through a 24/7 live chat feature, and localized recommendations for exclusive benefits.