Hong Kong Airlines (the “Company”), the internationally-acclaimed full-service airline, has picked up a Gold and a Bronze award for its promotional campaign of Kumamoto route launch at the PR Awards 2016 held by Marketing magazine.
The Company has always been pioneering in leveraging digital marketing to facilitate online–to–offline (O2O) commerce when promoting its new routes and services. In the award winning case of Kumamoto route launch last year, the airline cooperated with Kumamoto Prefecture‘s popular mascot “Kumamon” and the famous innovative local media 100Most to carry out a series of street events, a viral video and online game, which attracted more than 2 million target audiences. As a result, satisfying sales was recorded as the inaugural flight reported full loading. The fans number of Hong Kong Airlines’ Facebook page also has significantly boosted from around 300,000 in the beginning of the year to more than 500,000 now. The success of Kumamoto route launch won the Company a Gold award in the “Best PR Campaign – Lifestyle” category, as well as a Bronze for “Best Use of Social Media” at the PR Awards 2016, excelling among the other strong finalists.
Fast growth has been witnessed at Hong Kong Airlines in the recent years. Following the launch of seven new destinations in 2015, Hong Kong Airlines has announced a total of 11 destinations in 2016 including already operated long haul routes, namely Gold Coast and Cairns in Australia, and the upcoming new joiner Auckland, New Zealand on 10 November, as well as Seoul, Korea on 16 December. It shows the Company’s rapid destination expansion plan in the Asia Pacific region and beyond on its way growing from regional to international.
The PR Awards is now in its third year, which aims to recognize the top industry practice by PR firms and professionals.
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