DELTA CUSTOMERS GET EXCLUSIVE SNEAK PEEK, CHANCE TO WIN SKYMILES.
Delta Air Lines (NYSE: DAL) and 20th Century Fox will offer Delta customers an exclusive six-minute sneak peek of the film, “The Secret Life of Walter Mitty,” prior to its premiere in theaters Dec. 25, 2013, as well as a chance to win SkyMiles.
Starring and directed by Ben Stiller, “The Secret Life of Walter Mitty” is the story of daydreamer Mitty (Stiller), who escapes his anonymous life by disappearing into a world of fantasy filled with heroism, romance and action. When his job and that of his co-worker, played by Kristen Wiig, are threatened, Mitty takes action in the real world embarking on a global journey that turns into an adventure more extraordinary than anything he could have ever imagined. The film also stars Sean Penn, Shirley MacLaine, and Adam Scott.
- Customers traveling with Delta in November were able to watch the film’s official trailer.
- Those traveling throughout the month of December can view a six-minute sneak peek of the film, exclusive to Delta flights.
- December’s Sky magazine features Ben Stiller on the cover and within issue.
- Visitors to Delta’s Facebook page between Dec. 4-27 have the chance to win SkyMiles through the “Stop Dreaming and Start Doing” sweepstakes. Ten “Stop Dreaming and Start Doing” winner will be announced on Jan. 2.*
- Delta Vacations is providing the grand prize for the “Walter Mitty Photo Experience” on Shutterfly.com.
“‘The Secret Life of Walter Mitty’ centers on aspirational travel, adventure and exploration – a natural fit with Delta,” said Tim Mapes, Delta’s senior vice president – Marketing. “We hope the sneak preview and chance to win SkyMiles inspires our customers to take off on their own spontaneous journey.”
“Delta is a great partner for this amazing film,” said Zachary Eller, Senior Vice President, Marketing Partnerships at 20th Century Fox. “This film is all about stepping outside your comfort zone and experiencing life. Delta also offers the chance to live out your own adventures, so we know this program will connect with travelers. We are excited to work with Delta to generate awareness for the film with millions of their consumers during the busy holiday season.”
The full-length feature film will join Delta’s library of in-flight entertainment beginning spring 2014.
The partnership with 20th Century Fox leverages the airline’s Sky Media division which offers advertisers the opportunity to reach millions of consumers through a rapidly expanding list of touch points throughout the travel experience. Unique, custom-tailored content can be placed in both traditional venues like Sky Magazine and the aircraft’s in-flight entertainment system and new media options including delta.com, Fly Delta mobile apps, the in-flight Wi-Fi portal, and screens in boarding areas and in Delta Sky Clubs.
ABOUT 20TH CENTURY FOX FILM
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20TH Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.
TWENTIETH CENTURY FOX Presents A SAMUEL GOLDWYN FILMS / RED HOUR FILMS Production Produced In Association with NEW LINE CINEMA, A BEN STILLER Film, starring BEN STILLER and KRISTEN WIIG in “THE SECRET LIFE OF WALTER MITTY,” also starring SHIRLEY MacLAINE, ADAM SCOTT, KATHRYN HAHN, and SEAN PENN. The Music Supervisor is GEORGE DRAKOULIAS, and the music is by THEODORE SHAPIRO. The Costume Designer isSARAH EDWARDS, the Co-Producers are JEFF MANN and KURT WILLIAMS, the Film Editor is GREG HAYDEN, and the Production Designer is JEFF MANN. The Director of Photography is STUART DRYBURGH, ASC. Executive Producers are GORE VERBINSKI, MEYER GOTTLIEB, and G. MAC BROWN. The film is produced by SAMUEL GOLDWYN, JR.,JOHN GOLDWYN, STUART CORNFELD, and BEN STILLER. The screen story and screenplay is by Steven Conrad, based on the short story by JAMES THURBER. The film is directed by BEN STILLER.
- Watch The Secret Life Of Walter Mitty 2013 Movie Online (discovermoviestreaming.wordpress.com)
- Ben Stiller on Hollywood’s Long Journey With ‘The Secret Life of Walter Mitty’ (variety.com)
- Movie Review: The Secret Life of Walter Mitty (ageeksblog.com)
- New Trailer and Poster for THE SECRET LIFE OF WALTER MITTY (collider.com)
- On the Big Screen: The Secret Life of Walter Mitty (imajerkindustries.com)
- FREE Audiobook – The Secret Life of Walter Mitty by James Thurber (Narrated by Ben Stiller) (randomizeme.net)
- No Secret to High Cost of ‘Walter Mitty’ (online.wsj.com)