Dassault Falcon has established a ‘wholly owned foreign entity’ to represent the Falcon brand in the growing Chinese market. The subsidiary, known as ‘Dassault Falcon Business Services (Beijing) Co. Ltd’, is based in Beijing, China. Mr. Jean Michel Jacob has been named General Manager of the subsidiary and Mr. Jean Rosanvallon has been named Chairman.
“Firmly establishing Dassault’s presence in China today positions us to serve the needs of its growing business aviation sector with the highest level of support in the years to come,” said John Rosanvallon, who is also President and CEO of Dassault Falcon. “Establishing this subsidiary is key to doing business in China and making sure Falcon customers have the best possible resources.”
Dassault Falcon sold its first new Falcon in China in 2006. In 2010, an international sales and marketing office was established in Beijing with another office in Shanghai opened in 2012. Together, with another office in Hong Kong, Dassault Falcon’s presence in the country has steadily increased.
As part of the subsidiary, Dassault Falcon will establish a regional Customer Service headquarters in Beijing, China which is scheduled to start operations in early 2013. Lead by Kathy Liu, Director of Customer Service for Asia, the office will be staffed by local specialists experienced in receiving and processing spare parts orders, warranty and FalconCare claims. The office will also oversee four Field Technical Representatives that are based in Greater China. Additionally, at least two type rated Falcon pilots will be based in Beijing to provide jump-seat support to new and existing Falcon customers.
Falcon Business Jets Ideal for Chinese Market
Earlier this year, Dassault revealed the number of Falcons operating in China will triple before the end of 2012. “We sold our first new Falcon to China in 2006. But by 2011, the market had already grown to become our largest for new aircraft orders and one of our most promising,” said Rosanvallon.
Most of the new orders are for the Falcon 7X, with a current backlog of 20 of the tri-jets scheduled to be delivered in China in the coming years. The Falcon 2000S has also been well received in China since it was launched in May 2011.
The Dassault Falcon product range includes five large-cabin models: the tri-jets Falcon 7X and Falcon 900LX and the twin-engine 2000S, 2000LX and the new Falcon 2000LXS, which was introduced at the NBAA in Orlando in October. These models share a number of common features, including, large and comfortable cabin interiors, efficient and economical performance and advanced technology derived from Dassault’s military experience.
The Falcon 7X offers flexible range, a large and comfortable cabin interior, efficient and economical performance and a range of new advanced technologies. The aircraft’s 5,950 nm range enables it to handle more of the missions flown by other business jets. It can connect Beijing or Shanghai to all of Europe or the Western United States and access challenging airports such as London City Airport — the only business jet in its category capable of doing so. The global Falcon 7X fleet has passed the 150,000 flight hour milestone.
Dassault Falcon will have a Falcon 7X on display during Airshow China.